Character Development

high level consulting

Through our research and development process, we craft a character for your brand based on insights drawn from its strengths, history, customer, category and long term goals. You can buy out the character from us, in which case we will supply you with a character usage guide – or we can raise your character while your brand grows, supplying it with the care it needs to be popular, confident and personable.

If you’re a small business owner or a CEO it’s sometimes hard to see the forest for all the trees. That’s why we offer high level marketing consulting. Maybe you have a young in-house team that could use monthly mentoring or you’re a small business owner who just wants some advice on certain topics. We’ll come in to help with our thoughts/perspective and tools to make your in-house teams marketing pros.

a full creative department or supplying tools for your team

In the end, your character is your baby. How you want to raise it is up to you. That said, we have all the tools you need to make them fully dimensional. We have award winning writers who can write scripts and social media posts. Animators who can realize your character in any media. Art directors who can craft layouts for printed materials, trade shows or internal communications. We even have voice over talent that can add that perfect accent and personality that stands out in radio or video. Whatever the client and character needs – we’ve got the talent to bring the vision to life.

analytics and strategic services

If you like characters, but you love data – We also have research strength through our partnership with First-the-trousers-then-the-shoesBrand Consulting Headed up by Ulli Appelbaum “First The Trousers Then The Shoes Inc. (First The Trousers or FTT for short) is a brand research, strategy, and innovation boutique dedicated to helping brands unlock their growth potential. We do so by combining analytical rigor with creative problem methodologies. We help uncover fresh and actionable category, brand and consumer insights that drive action, identify innovative ideas to stimulate brand growth and inspire fresh perspectives on businesses and categories.”

WORK SESSIONS and seminars

Needing to get your team thinking out of the box about a tough project? We teamed up with Thinkubator Brand Marketing so we can help. We can bring brainstorming to your offices, give you techniques to help your team think differently or simply help guide a work session. You tell us your problem. We’ll come in with a team and leave you with the solution. You just tell us ‘what’ ‘where’ and ‘when’ and we’ll supply the ‘how’ and ‘why’.