Creating Sticky Characters. Building Sticky Brands.
Our Sticky Work:
THE PURPLE GUYS
The friendly face in the scary I.T. world.
How we got there:
Consumer truth: I.T. is a scary place for both small and midsize businesses. If your I.T. goes down, so does your business.
Category insight: I.T. people can be impersonal, condescending and unresponsive.
Opportunity: We’re the company that is knowledgeable about I.T. — and we know that it’s the people, having the I.T. difficulties, who really need to be supported.
Our characters voice/personality:
The Purple characters know their way around the scary world, but they’re far from scary. They’re always smart and confident, yet approachable and unassuming. The Purple Guys are never condescending and always engage their audience with a smile.