Creating Sticky Characters. Building Sticky Brands.

Our Sticky Work:

 
 

THE PURPLE GUYS


The friendly face in the scary I.T. world.

 
 
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How we got there:

Consumer truth: I.T. is a scary place for both small and midsize businesses. If your I.T. goes down, so does your business. 

Category insight: I.T. people can be impersonal, condescending and unresponsive. 

Opportunity: We’re the company that is knowledgeable about I.T. — and we know that it’s the people, having the I.T. difficulties, who really need to be supported. 

 
 

Our characters voice/personality:

The Purple characters know their way around the scary world, but they’re far from scary. They’re always smart and confident, yet approachable and unassuming. The Purple Guys are never condescending and always engage their audience with a smile.  

 

THE PURPLE GUYS - GUYS AND GALS

WEB BANNERS

TRADE SHOW HANDOUTS

 

ADWORDS BANNERS

HOLIDAY POSTCARDS

BLOG STORIES

 
 

INTRODUCTORY VIDEO

 
 

EMAILS

TWITTER/FACEBOOK/INSTAGRAM

BROCHURES

BROCHURES

SOCIAL MEDIA

PROMOTIONAL PRINT

DIRECT MAIL

 
SPECIAL EVENTS

SPECIAL EVENTS

TRADE SHOW

TRADE SHOW

DIGITAL OUTDOOR

DIGITAL OUTDOOR

 
 

LUCKY DOG


Elegant taste with a bullish bite.

 
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how we got there:

Consumer truth: Cider is thought of as a “fluffy” off-shoot of beer. It’s seen as something you only drink when you need a change of pace, if at all. 

Category insight: Cider needs a makeover… Beer is what guys drink. Wine is what one might drink ‘with the girls’ and with dinner. People don’t really give much mind-space to cider.

Opportunity: Cider usually has a higher alcohol content and has more of a “bite” than beer. Leveraging this strength gives cider the point of difference it needs. 

OUR CHARACTERS VOICE/PERSONALITY:

Our character represents a stubborn, dogged determination. Instead of fluffy, he’s strong and has an attitude that says “my bite is worse than my bark.” Why the antique imagery? We believe it adds grit. If people think cider’s a ‘mom drink,’ we wanted THAT mom to seem like the one who would run a speakeasy.

 
 
 

PACKAGING

TEE-SHIRTS

BAR PULLS

 

POSTER/DISPLAY/IN-STORE PROMOTIONAL MATERIALS

POSTER/DISPLAY/IN-STORE PROMOTIONAL MATERIALS

POSTER/DISPLAY/IN-STORE PROMOTIONAL MATERIALS

 

SMALL SPACE AD

BAR PULL

SMALL SPACE AD

 

SMALL SPACE AD

SMALL SPACE AD

ROASTAR


Raising the expectation of packaging.

 
ROASTAR-BIGSHOT.jpg
 
 

how we got there:

Consumer truth: Cannabis is big business, and to compete at the highest level, you must be connected with the very best in the industry.   

Category insight: Cannabis suppliers typically keep a low profile because the category still suffers from the stigma associated with it. In fact, most companies try to blend in with the crowd.

Opportunity: We embrace the idea of cannabis being a legitimate business – one deserving of a little swagger and a smile. After all, when you have the category by the horns, you can have a bit of an attitude.

OUR CHARACTERS VOICE/PERSONALITY:

Our character is filthy rich, and Roastar packaging is why. He has a yacht, a plane and of course - a lot of attitude. He brags about being upper-crust, and Roastar packaging makes his product look upper-class too. 

 
 

PRINT

PRINT

PRINT

 

VIDEO

VIDEO

VIDEO

 

PRINT

PRINT

PRINT

PACKAGING

TRADE SHOW BOOTH

T-SHIRT

GIVE US A CALL. WE’D LOVE TO HAVE THE OPPORTUNITY TO SHARE WHAT WE’VE LEARNED ABOUT CHARACTERS AND HOW WE’RE…

CREATING STICKY CHARACTERS. BUILDING STICKY BRANDS.

312•513•2411

or email us at info@characterglue.com